A multi-category branded merchandise program spanning drinkware, umbrellas, notebooks, caps, keychains, jute bags, and custom boarding-pass thank you cards.
Ethiopian Airlines planned an 80th anniversary celebration requiring a coordinated suite of branded merchandise that would honor their legacy while remaining practical for daily use by employees and partners.
The procurement team needed:
Official Client Logo
Production Photo
We coordinated sourcing, branding, production, quality inspection, packaging and export for the complete order. Every item was produced to the client's specification through our coordinated sourcing and manufacturing network, with the official 80th anniversary branding applied per brand guidelines.
Real production photography from the finished order, supported by original design artwork where applicable.
Custom branded drinkware developed for the 80th anniversary campaign. Ceramic mugs, stainless steel travel tumblers, and leatherette coasters featuring gold foil or embossed print.
Premium sport caps with embroidered 80th anniversary logo in three colorways matching Ethiopian Airlines' brand palette.
Large octagonal golf umbrellas with full-panel 80th anniversary logo print. The largest single SKU in this order.
A5 corporate notebooks with custom cover printing, plus executive gift sets including USB drives, business card holders, and backpacks.
A 20,000-piece run of metal keychains (10,000) with epoxy dome logo and ID holder reels (10,000), complemented by commemorative enamel pins — all carrying the official 80th anniversary identity.
Eco-friendly jute tote bags with Star Alliance and 80th anniversary branding. Practical for daily employee use.
Custom boarding-pass shaped thank you cards featuring the official 80th anniversary identity. Signed by Mesfin Tasew, Group Chief Executive Officer of Ethiopian Airlines. Designed as an in-flight passenger appreciation keepsake.
Real shipping carton labels and inspection photos from the production line.
Actual footage from the notebook screen-printing line during production of the 8,000-unit order.
Notebook screen-printing line — actual production footage from the order.
Official letter from Ethiopian Airlines' procurement department — dated March 24, 2025. This earlier endorsement reflects the established partnership that led to Lion Promotion being entrusted with the larger 80th anniversary program.
Signatory name & contact details redacted for privacy protection. Original document on file.
How the program was executed against the client's requirements.
Seven product categories delivered under one campaign identity, from a single point of coordination.
The official 80th anniversary identity was applied uniformly across the entire product range per brand guidelines.
Sourcing, branding, production oversight, quality inspection, packaging and export — all coordinated against project requirements.
Official recommendation letter from the client's procurement department, confirming satisfaction with delivery and quality.
Beyond a single project — what a coordinated procurement partnership delivers.
Coordinate dozens of distinct branded products under one campaign identity — instead of managing many separate suppliers.
Keep artwork, colors and branding uniform across every product type, applied per your brand guidelines.
One project contact for sourcing, customization, quality inspection, packing and export — managed end to end.
Tell us your quantity, timeline and branding requirements.
Request a Similar Project →We work through a formal brand-authorization process. Once appointed, we receive a brand authorization letter from the trademark owner and produce customized merchandise using the client's approved logos under documented compliance.
Our range covers drinkware, apparel, bags, tech accessories, automotive gifts, hotel amenities, and event merchandise — sourced and customized to each client's brief.
Yes. We serve global clients with international delivery and provide English, French, Spanish, and German language support across case studies and product information.
Yes. Our Ethiopian Airlines project included production footage and a client recommendation, demonstrating large-format customized merchandise for a flagship airline anniversary.
